Read out how to make a presentation video. Do you want to present your organization, communicate your industry expertise and your company values? Opt for a presentation video that tells the story of your company, with facts and figures and included. ![]() You'd be surprised to see how many different ways there are to boost your corporate communications! Just like its target audiences, the corporate short film is a shapeshifter - it can take many different forms. Whether you work in internal or external communications, here are a few use cases that should convince you of the power that video can bring to your company. and generate leads by helping your potential customers to get to know you better. The idea? To enhance the employer brand, attract new talent, increase engagement among your employees. For external communications: here, a corporate video would be aimed at your professional partners, shareholders and suppliers, but also at your prospects and potential candidates.Have you thought about sending videos in an email? The aims? To develop a sense of company culture, to highlight your best talents, to streamline communication between colleagues and create real cohesion in the workforce. It is, therefore, aimed at the people who work there - your employees. For internal communications: in this case, video is used to convey a message in an attractive way within your company.Generally speaking, you may be dealing with two core target audiences: It all depends on your objectives and the message you want to convey to your stakeholders. In this sense, the corporate video should be resolutely human and unique, while unifying around shared principles. With an evident ability to breathe new life into professional communications, a corporate video operates through the virtues of trust and transparency by highlighting your company's know-how, its identity, culture, unique history, staff and its core values.īasically, creating a corporate video (or 'institutional video') is about showcasing the soul of your company and making your differences a strength. Strictly speaking, a corporate video is a corporate communication tool that aims to convey and promote the universe of a brand, company, association, public institution or organization. Create a stunning video in minutes Try for free What exactly is a corporate video?īefore getting stuck in, let's take a few seconds to define the term "corporate video" that seems to pop up everywhere these days.
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